Business of Sports

The Laboratory for Innovation Science at Harvard (LISH) is actively growing and cultivating an environment at the Harvard Business School and the greater Harvard community to advance the business of sports. We engage industry partners to further empirical research and to develop new pedagogy through case studies, while extracting key insights that will have an impact on practice.

With regard to research, LISH is advancing sports analytics and conducting on-site field experiments that pertain to both “on-field” and “off-field” performance of sports teams.

 

Data analytics projects include:

Business of Sports

Analytics and modeling
of on-field player performances.

Business of Sports

Talent Identification: Comparing machine-learning
decisions to expert human judgements.

On-site field experiments include projects that address:

Business of Sports

Effects of discounting and price variation on season tickets

Business of Sports

Performance effects of different feedback design choices: Optimizing athletes' training based on information disclosure

Business of Sports

Network effects: Analyzing incentives, attendance and spillover effects