Sascha L. Schmidt
Dr. Sascha Schmidt is a Professor for Sports and Management at WHU – Otto Beisheim School of Management in Dusseldorf, Germany, an affiliate of the Laboratory for Innovation Science at Harvard (LISH), and member of the Digital Initiative at Harvard Business School. He works as Director of the WHU Center for Sports and Management and Academic Director of the Sports Business Academy by WHU. Sascha dedicates his research to the “Future of Sports”, e.g. looking at the impact of new technologies on business models in sports.