Karim R. Lakhani, Yael Grushka-Cockayne, Jin H. Paik, and Steven Randazzo. 10/2021. “
Customer-Centric Design with Artificial Intelligence: Commonwealth Bank”.
Publisher's VersionAbstractAs Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer experience platform. With full cross-channel integration, CEE operated using 450 machine learning models that learned from a total of 157 billion data points. Against the backdrop of a once-in-a century global pandemic, CEE had helped the Group deliver a strong financial performance while also supporting customers with assistance packages designed in response to the coronavirus outbreak. Six years earlier, in 2015, financial services were embarking on a transformation driven by the increased availability and standardization of data and artificial intelligence (AI). Speed, access and price, once key differentiators for attracting and retaining customers, had been commoditized by AI, and new differentiators such as customization and enhanced interactions were expected. Seeking to create value for customers through an efficient, data-driven practice, CommBank leveraged existing channels of operations. Angus Sullivan, Group Executive of Retail Banking, remarked, "How do we, over thousands of interactions, try and generate the same outcomes as from a really in-depth, one-to-one conversation?" The leadership team began to make key investments in data and infrastructure. While some headway had been made, newly appointed Chief Data and Analytics Officer, Andrew McMullan, was brought in to catalyze the process and progress of the leadership's vision for a new customer experience. Success would depend on continued drive from leadership, buy-in from frontline staff, and a reliable team of passionate and knowledgeable data professionals. How did Comyn and McMullan bring their vision to life: to deliver better outcomes through a new approach to customer-centricity? How did they overcome internal resistance, data sharing barriers, and requirements for technical capabilities?
Andrea Blasco, Ted Natoli, Michael G. Endres, Rinat A. Sergeev, Steven Randazzo, Jin Paik, Max Macaluso, Rajiv Narayan, Karim R. Lakhani, and Aravind Subramaniam. 4/6/2021. “
Improving Deconvolution Methods in Biology through Open Innovation Competitions: An Application to the Connectivity Map.” Bioinformatics.
Publisher's VersionAbstractDo machine learning methods improve standard deconvolution techniques for gene expression data? This article uses a unique new dataset combined with an open innovation competition to evaluate a wide range of approaches developed by 294 competitors from 20 countries. The competition’s objective was to address a deconvolution problem critical to analyzing genetic perturbations from the Connectivity Map. The issue consists of separating gene expression of individual genes from raw measurements obtained from gene pairs. We evaluated the outcomes using ground-truth data (direct measurements for single genes) obtained from the same samples.
Henry Eyring, Patrick J. Ferguson, and Sebastian Koppers. 3/30/2021. “
Less Information, More Comparison, and Better Performance: Evidence from a Field Experiment.” Journal of Accounting Research , 59, 2, Pp. 657-711.
Publisher's VersionAbstractWe use a field experiment in professional sports to compare effects of providing absolute, relative, or both absolute and relative measures in performance reports for employees. Although studies have documented that the provision of these types of measures can benefit performance, theory from economic and accounting literature suggests that it may be optimal for firms to direct employees’ attention to some types of measures by omitting others. In line with this theory, we find that relative performance information alone yields the best performance effects in our setting—that is, that a subset of information (relative performance information) dominates the full information set (absolute and relative performance information together) in boosting performance. In cross-sectional and survey-data analyses, we do not find that restricting the number of measures shown per se benefits performance. Rather, we find that restricting the type of measures shown to convey only relative information increases involvement in peer-performance comparison, benefitting performance. Our findings extend research on weighting of and responses to measures in performance reports.
eyring_et_al_2021.pdf