Bioinspiration at the San Diego Zoo


Karim R. Lakhani, Vish V. Krishnan, and Ruth Page. 2014. Bioinspiration at the San Diego Zoo. Harvard Business School Multimedia/Video Case. Harvard Business School. Publisher's Version


Traditionally, human ingenuity has been considered the main source of innovation. However, recent research and the development of new products by firms as diverse as P&G, Speedo and Nike has shown that nature can provide inspiration for new innovative products. The San Diego Zoo, which has established a Center for Bioinspiration, defines bioinspiration as a methodology in which biological systems, processes, and elements are studied to draw analogies that can be applied to human design challenges in a sustainable manner.

Last updated on 01/15/2020