@report {1104846,
	title = {Netflix: Designing the Netflix Prize (B)},
	year = {2014},
	month = {9/3/2014},
	institution = {Harvard Business School},
	type = {Supplement},
	abstract = {<p>This supplemental case follows up on the Netflix Prize Contest described in Netflix: Designing the Netflix Prize (A). In the A case, Netflix CEO Reed Hastings must decide how to organize a crowdsourcing contest to improve the algorithms for Netflix{\textquoteright}s movie recommendation software. The B case follows the contest from the building of the platform in 2006 to the awarding of the highest prize in 2009. The B cause also considers the aftermath of the contest, and the issues of successfully implementing a winning idea from a contest.</p>},
	keywords = {Algorithms, collaborative innovation and invention, crowdsourcing, digitization, disruption, knowledge sharing, prizes, recommendation software, technological innovation, transformation},
	isbn = {615-025},
	url = {https://hbr.org/product/netflix-designing-the-netflix-prize-b/615025-PDF-ENG},
	author = {Lakhani, Karim R. and Cohen, Wesley M. and Ingram, Kynon and Kothalkar, Tushar}
}
