@report {1104906,
	title = {Nivea (B)},
	year = {2014},
	month = {2014/1/31},
	institution = {Harvard Business School},
	type = {Supplement},
	abstract = {<p>This supplementary case follows up on an innovative R\&amp;D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R\&amp;D for the future.</p>},
	keywords = {beauty and cosmetics industry, collaborative innovation and invention, consumer products industry, innovation, innovation and management, innovation strategy, marketing, product design, research and development},
	isbn = {614-043},
	url = {https://hbr.org/product/nivea-b/614043-PDF-ENG},
	author = {Lakhani, Karim R. and Fuller, Johann and Bilgram, Volker and Friar, Greta}
}
