@report {1104911,
	title = {Samsung Electronics: TV in an Era of Convergence},
	year = {2014},
	month = {2014/3/6},
	institution = {Harvard Business School},
	type = {Case Study},
	abstract = {<p>From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group{\textquoteright}s product development processes, as the company{\textquoteright}s mobile and TV offerings increasingly converged and consumer demands and behavior pushed the historically clear boundaries of product, content, engagement and interaction.</p>},
	keywords = {digital convergence, digital innovation, digital technology, innovation, innovation and invention, innovation and management, innovation leadership, Korea, product design, product development, Samsung, technological innovation, technology, technology management, television},
	isbn = {614-034},
	url = {https://hbr.org/product/samsung-electronics-tv-in-an-era-of-convergence/614034-PDF-ENG},
	author = {Lakhani, Karim R. and Iansiti, Marco and Herman, Kerry}
}
