@report {1104941,
	title = {Bioinspiration at the San Diego Zoo},
	volume = {614-703},
	year = {2014},
	month = {2014/6/25},
	institution = {Harvard Business School},
	abstract = {<p>Traditionally, human ingenuity has been considered the main source of innovation. However, recent research and the development of new products by firms as diverse as P\&amp;G, Speedo and Nike has shown that nature can provide inspiration for new innovative products. The San Diego Zoo, which has established a Center for Bioinspiration, defines bioinspiration as a methodology in which biological systems, processes, and elements are studied to draw analogies that can be applied to human design challenges in a sustainable manner.</p>},
	url = {https://www.hbs.edu/faculty/Pages/item.aspx?num=47572},
	author = {Lakhani, Karim R. and Krishnan, Vish V. and Page, Ruth}
}
