@report {1104946,
	title = {Bioinspiration at the San Diego Zoo},
	year = {2014},
	month = {2014/6/25},
	institution = {Harvard Business School},
	type = {Teaching Plan},
	abstract = {This teaching plan describes an 80 minute class plan for the case Bioinspiration at the San Diego Zoo.<br>Traditionally, human ingenuity has been considered the main source of innovation. However, recent research and the development of new products by firms as diverse as P\&amp;G, Speedo and Nike has shown that nature can provide inspiration for new innovative products. The San Diego Zoo, which has established a Center for Bioinspiration, defines bioinspiration as a methodology in which biological systems, processes, and elements are studied to draw analogies that can be applied to human design challenges in a sustainable manner.},
	keywords = {innovation, operations management, strategy, technology},
	isbn = {615-018},
	url = {http://www.hbs.edu/faculty/Pages/item.aspx?num=47458},
	author = {Lakhani, Karim R. and Friar, Greta}
}
