@report {1104971,
	title = {OpenIDEO},
	year = {2015},
	month = {2015/3/9},
	institution = {Harvard Business School},
	type = {Teaching Note},
	abstract = {<p>Teaching Note for HBS Case 612-066.</p><p>The case describes OpenIDEO, an online offshoot of IDEO, one of the world{\textquoteright}s leading product design firms. OpenIDEO leverages IDEO{\textquoteright}s innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenIDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand{\textquoteright}s long haul flights. For OpenIDEO this includes increasing bone marrow donor registrations and improving personal sanitation in Ghana. In addition, the importance of fostering a collaborative online environment is explored.</p>},
	isbn = {615-055},
	url = {https://cb.hbsp.harvard.edu/cbmp/product/612066-PDF-ENG},
	author = {Lakhani, Karim R. and Fayard, Anne-Laure and Levina, Natalia and Friar, Greta}
}
