TY - RPRT T1 - Netflix: Designing the Netflix Prize (B) Y1 - 2014 A1 - Lakhani, Karim R. A1 - Cohen, Wesley M. A1 - Ingram, Kynon A1 - Kothalkar, Tushar KW - Algorithms KW - collaborative innovation and invention KW - crowdsourcing KW - digitization KW - disruption KW - knowledge sharing KW - prizes KW - recommendation software KW - technological innovation KW - transformation AB -

This supplemental case follows up on the Netflix Prize Contest described in Netflix: Designing the Netflix Prize (A). In the A case, Netflix CEO Reed Hastings must decide how to organize a crowdsourcing contest to improve the algorithms for Netflix's movie recommendation software. The B case follows the contest from the building of the platform in 2006 to the awarding of the highest prize in 2009. The B cause also considers the aftermath of the contest, and the issues of successfully implementing a winning idea from a contest.

JF - Harvard Business School Case Supplement PB - Harvard Business School SN - 615-025 UR - https://hbr.org/product/netflix-designing-the-netflix-prize-b/615025-PDF-ENG JO - Netflix ER -