Citation:
Karim R. Lakhani and Eric Lonstein. 2011. InnoCentive.com (C). Harvard Business School Case Supplement. Harvard Business School. Publisher's Version
Abstract:
InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. This case focuses on the outcome of InnoCentive's decision to post challenges related to environmental issues created by the Gulf Oil Spill. It reviews lessons learned from this experience and asks students to consider whether InnoCentive should post challenges in response to the nuclear crises resulting from the 2011 Japanese earthquake and tsunami.