Netflix: Designing the Netflix Prize (B)


Karim R. Lakhani, Wesley M. Cohen, Kynon Ingram, and Tushar Kothalkar. 2014. Netflix: Designing the Netflix Prize (B). Harvard Business School Case Supplement. Harvard Business School. Publisher's Version


This supplemental case follows up on the Netflix Prize Contest described in Netflix: Designing the Netflix Prize (A). In the A case, Netflix CEO Reed Hastings must decide how to organize a crowdsourcing contest to improve the algorithms for Netflix's movie recommendation software. The B case follows the contest from the building of the platform in 2006 to the awarding of the highest prize in 2009. The B cause also considers the aftermath of the contest, and the issues of successfully implementing a winning idea from a contest.

Last updated on 03/14/2018