OpenIDEO

Citation:

Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina, and Stephanie Healy Pokrywa. 2012. OpenIDEO. Harvard Business School Case. Harvard Business School. Publisher's Version

Abstract:

The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenIDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow donor registrations and improving personal sanitation in Ghana. In addition, the importance of fostering a collaborative online environment is explored.

Last updated on 03/14/2018