Karim R. Lakhani and Greta Friar. 2014. Bioinspiration at the San Diego Zoo. Harvard Business School Teaching Plan. Harvard Business School. Publisher's Version
Abstract:This teaching plan describes an 80 minute class plan for the case Bioinspiration at the San Diego Zoo.
Traditionally, human ingenuity has been considered the main source of innovation. However, recent research and the development of new products by firms as diverse as P&G, Speedo and Nike has shown that nature can provide inspiration for new innovative products. The San Diego Zoo, which has established a Center for Bioinspiration, defines bioinspiration as a methodology in which biological systems, processes, and elements are studied to draw analogies that can be applied to human design challenges in a sustainable manner.