Citation:
Karim R. Lakhani, Marco Iansiti, and Kerry Herman. 2014. Samsung Electronics: TV in an Era of Convergence. Harvard Business School Case. Harvard Business School. Publisher's Version
Abstract:
From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and behavior pushed the historically clear boundaries of product, content, engagement and interaction.